By Jason A. Ramos
Input an international of breathtaking possibility and wonder: during this extraordinary memoir, veteran smokejumper Jason Ramos bargains a unprecedented inside of examine the lives of airborne firefighters, the choose few who parachute into the main rugged and distant wild components to conflict nature's blazes.
Forest and wildland fires are transforming into higher, extra quite a few, and deadlier each year as list drought stipulations, many years of forestry mismanagement, and the expanding encroachment of residential housing into the wasteland have mixed to create a powder keg that threatens thousands of acres and hundreds of thousands of lives. One small crew of guys and girls are America's frontline protection: smokejumpers.
Founded in 1939 and populated in its early days through former international struggle II paratroopers, today's smokejumper software operates via either the U.S. wooded area provider and the Bureau of Land administration. even though jumpers are enormously expert and merely hugely skilled and capable wildland firefighters are permitted into the educational application, smokejumping is an artwork that may purely be realized at the activity. wooded area fires usually behave in unpredictable methods: spreading nearly without delay, capturing downhill at the back of a stiff tailwind, or perhaps flowing like liquid.
Featuring a foreword by way of writer John Maclean (Fire at the Mountain), Ramos's unforgettable firsthand account takes readers into his exhilarating and bold international, explores smokejumping's notable historical past, and explains why the companies of those courageous women and men are extra crucial than ever ahead of.
By Francis Slakey
A trip to the main severe issues in the world and deep contained in the human spirit
Before Georgetown physics professor Francis Slakey got down to climb the top mountain on each continent and surf each ocean, he had close himself off from other folks. His lectures have been mechanical; his relationships have been little greater than how one can fill the evenings. yet as his trip veered dangerously off beam, every little thing approximately him started to switch.
A gripping event of the physique and brain, To the final Breath depicts the hunt that leads Slakey around the world, virtually takes his lifestyles, demanding situations his fiercely held ideals, and opens his center. The scientist in Slakey explores the background of Robert Falcon Scott’s doomed Antarctica excursion, the know-how of hiking, and the geophysics of waves. however it is the demanding situations he endures and the folks he encounters—a Lama who provides him a mysterious amulet, a life-or-death selection atop Everest, an ambush at gunpoint in Indonesia, a head-on collision within the excessive desert—that culminate in a relocating lesson approximately what it capability to be human.
By Jim Taylor, Steve Hatch
Within the advertising international, communique principles are respected for his or her magical skill to impact how shoppers behave in the direction of manufacturers. regardless of this, they're poorly understood. what percentage varieties are there? What are their features? How in the event you use them? And what makes a superb one? such a lot retailers easily can't resolution those questions.Rigorous Magic solutions those questions, bringing technological know-how to the artwork of rules. Jim Taylor and Steve Hatch dispel the myths round conversation rules and create a pragmatic 'road map' for sellers to choose which forms are most sensible for his or her model to compete. basically via a rigorous means of cataloguing and assessment can rules really be understood - and the ideal ones chosen to alter client behaviour in today's international, multi-channel advertising international.
By Clive Cussler, Grant Blackwood
Sam and Remi Fargo go back for the exciting 3rd event within the acclaimed new sequence.
In Spartan Gold and Lost Empire, Clive Cussler introduced readers into the realm of husband-and-wife crew Sam and Remi Fargo, whose ardour and intuition for treasure-hunting has resulted in awesome discoveries-and perilous trips.
Their subsequent event, notwithstanding, may be their so much spectacular but.
The Fargos are used to trying to find treasure, now not humans. yet then a Texas oil baron contacts them with a private plea: an investigator good friend of the Fargos' was once on a undertaking to discover the oil baron's lacking father-and now the investigator is lacking, too. might Sam and Remi be keen to appear for them either? although anything concerning the scenario doesn't fairly upload up, the Fargos conform to cross at the seek.
What they locate could be past something they can have imagined. On a trip that might take them to Tibet, Nepal, Bulgaria, India, and China, the Fargos will locate themselves embroiled with black-market fossils, a centuries-old puzzle chest, the traditional Tibetan country of Mustang, a balloon plane from a century prior to its time . . . and a skeleton that can flip the historical past of human evolution on its head.
jam-packed with the unending mind's eye and breathtaking suspense which are his hallmarks, The Kingdom once more proves that Clive Cussler is "just in regards to the most sensible storyteller within the business" (New York Post).
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By Clive Cussler, Graham Brown
The exciting new novel within the New York instances bestselling Kurt Austin Adventures…
in the midst of the Indian Ocean, a NUMA learn vessel is taking water samples while a team member spots a patch of black oil prior to them. however the substance isn't oil.
Like a horde of military ants, a swarm of black debris from the spoiled sea without warning assaults, killing all people aboard whereas the send is going up in flames.
a couple of hours later, Kurt Austin and Joe Zavala are on their option to the Indian Ocean. What they locate at the smoldering hulk of the send will ultimately make them realize the main audacious scheme they've got ever encountered: a plan to completely modify the elements on an international scale. The insidious plot will kill millions…and it has already began.
By Adam Blade, Cherith Baldry
The great Beasts of Avantia are at risk. they've been captured via six bad new Beasts and brought to Gorgonia, country of the evil wizard Malvel. To unfastened the Beasts, Tom trips into the sinister darkish Realm, the place he needs to first face Torgor the Minotaur . . .
By Lawrence R. Samuel
A mediados del siglo xx, muchos ejecutivos de advertising and marketing intentaron responder esta pregunta recurriendo a las teorías de Sigmund Freud. El psicoanálisis freudiano se convirtió, así, en los angeles herramienta más poderosa del publicista, al prometer sondear el inconsciente de los compradores para tener acceso a los deseos ocultos tras las decisiones de compra. Centrándose en los angeles fascinante vida de los brillantes hombres y mujeres que llevaron las teorías y las prácticas psicoanalíticas desde Europa hasta Madison street, Lawrence R. Samuel relata cómo los publicistas transformaron los angeles cultura estadounidense de los angeles posguerra. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, y el padre de l. a. investigación motivacional, el psicólogo austríaco Ernest Dichter, adaptaron técnicas sociológicas, antropológicas y psicológicas para orientar a sus clientes sobre l. a. mejor manera de promover sus bienes de consumo. Algunas herramientas que introdujeron estos investigadores motivacionales, stories como los grupos de enfoque, todavía se utilizan en l. a. actualidad.
By Robert Byron
In 1933 Robert Byron begun a trip throughout the center East through Beirut, Jerusalem, Baghdad, and Teheran to Oxiana—the state of the Oxus, the traditional identify for the river Amu Darya which varieties a part of the border among Afghanistan and the Soviet Union. the line to Oxiana bargains not just a superb list of his adventures, but additionally a unprecedented account of the architectural treasures of a sector now inaccessible to such a lot Western tourists.
By Alex Scarrow
Liam O'Connor must have died at sea in 1912. Maddy Carter must have died on a airplane in 2010. Sal Vikram must have died in a hearth in 2029. yet all 3 were given a moment likelihood - to paintings for an employer that nobody is familiar with exists. Its goal - to avoid time shuttle destroying background . . . whilst Maddy mistakenly opens a time window the place and whilst she shouldn't have, Liam is marooned sixty-five million years in the past within the looking flooring of a perilous - and previously - undiscovered species of predator. Can Liam make touch with Maddy and Sal prior to he's torn to items via dinosaurs - and with no endangering background rather a lot that the realm is overtaken via a terrifying new fact?
By H. Rider Haggard
An immense innovator within the action-adventure style, H. Rider Haggard didn't relaxation on his laurels after growing an immensely renowned sequence established round gentleman explorer Allan Quatermain. as an alternative, Haggard endured to push the style forward—sometimes by way of harking to the traditional previous. within the novel Eric Brighteyes, Haggard borrows seriously from Norse mythology, atmosphere a vintage action-adventure story within the land referred to now as Iceland.