Skip to content

American Automobile Advertising, 1930-1980: An Illustrated by Heon Stevenson

By Heon Stevenson

This ebook presents a entire background of yankee motor vehicle advertisements over a half-century span, starting with the entrenchment of the "Big Three" automakers through the melancholy and concluding with the gasoline crises of the Nineteen Seventies and early Nineteen Eighties. The good illustrated textual content follows a thematic instead of a strictly chronological constitution, tracing the central components in American car ads. Advances mostly advertisements layouts and snap shots are mentioned partly One, including the ways that vehicle styling, mechanical advancements, and comfort positive factors have been portrayed and highlighted in car ads through the years. half explores the ads subject matters that have been involved much less with the attributes of the vehicles themselves than with shaping the way in which shoppers could understand and determine with them. half 3 addresses advertisements orientated towards the sensible elements of motor vehicle possession, concluding with an account of the development of imported automobiles into the United States after global conflict II. Illustrations comprise greater than 250 vehicle ads, nearly all of that have now not been visible in print for the reason that their unique book.

Show description

Read or Download American Automobile Advertising, 1930-1980: An Illustrated History PDF

Best advertising books

The Essential Brand Book: Over 100 Techniques to Increase Brand Value

This absolutely up-to-date paperback variation of "The crucial model e-book" is a significant other source for someone desirous about model matters and comprises over a hundred enterprise versions and strategies for construction model price. The booklet is split into 4 key components: model communique, model definition, model fairness, and model approach, and describes strategies with acceptable case reports.

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment

This e-book might swap how you take into consideration advertising and marketing. For a few cause whilst i feel advertising i believe males, no longer any further. This booklet has a few useful insights into who spends the money and what on, and most significantly the best way to search out a few of that cash.

Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)

In Casting for large rules, Andrew Jaffe, veteran and Director of the Clio Awards, information vital classes at the administration and development of advertisements organizations. He indicates how the forty-year-old organisation enterprise version is breaking down as the paintings is turning into marginalized, as consumers in the reduction of advert budgets and lease open air advertising providers and approach corporations.

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Store money and time in development, advertising and selling your small business With large contemporary shifts within the means businesses are outfitted, advertised, and monetized, those are "wild west" occasions for company. during this new panorama, marketers and small enterprise vendors even have an area in advertising and marketing with no spinning their wheels or going broke.

Additional resources for American Automobile Advertising, 1930-1980: An Illustrated History

Sample text

Continued the copy in July 1946. The full-width styling of the Commander Regal De Luxe 5-Passenger Coupe was simple and clean, and was illustrated with an “actual color photograph” to dispel any doubts that might have lingered if paintings had been used. In August of the same year, a Champion Regal De Luxe four-door sedan was hailed as: Sweet and low ... a melody in metal.... That picture of it you see above is a color photograph of the real thing — the new 1947 Studebaker “in person”.... Here’s more than a car out ahead in point of time — it’s unmistakably far ahead in distinctive post-war styling —completely new from every view.

During the spring of 1926, as a consultant to General Motors, Earl produced a low and attractive body design for the upper middle-class LaSalle of 1927, and it sold so well that Fisher soon afterwards brought Earl to Detroit to head GM’s new Art & 32 P ART O NE : F UELING Colour section (which he rechristened the Styling Section in 1937). Earl had studied European design but concluded that, owing to the different conditions under which American and European cars operated, European ideas had only very limited application within the mainstream American market.

One of these was the 1947 Studebaker, introduced in the spring of 1946. ” ran the introductory slogan. ” continued the copy in July 1946. The full-width styling of the Commander Regal De Luxe 5-Passenger Coupe was simple and clean, and was illustrated with an “actual color photograph” to dispel any doubts that might have lingered if paintings had been used. In August of the same year, a Champion Regal De Luxe four-door sedan was hailed as: Sweet and low ... a melody in metal.... That picture of it you see above is a color photograph of the real thing — the new 1947 Studebaker “in person”....

Download PDF sample

Rated 4.26 of 5 – based on 34 votes