By D. Spring
In the course of the Nineteen Forties and Nineteen Fifties, American advertisers made themselves very important to enterprise, media, govt, and spiritual institutions. They estimated an American-led worldwide shopper order supported by way of ads established media the place the emblem took priority over the company that owned it, and advertisements, propaganda, and public family members have been thought of an identical thing. To aid those rules and confirm that the advertisements remained of worth, they verified relationships with the government and nationwide safety firms, constructing a community and approach for disseminating persuasive details that survives into the twenty-first century.
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Additional info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961
On November 14, 1941, William L. Batt (director of the Materials Division of the Office of Price Management) urged advertisers to start working for the war effort. ”42 Years later, James Webb Young described the crisis as advertisers “literally on trial for its life,” because “violent attacks were being made upon it in every branch of government—executive, legislative, and judicial. Educators and publicists berated it without mercy—and often without facts. Publications were founded on the boast of freedom from its pernicious influence.
Walter Thompson created a radio allocation plan with the War Advertising Council and the Office of War Information. ” This meant addressing the practical issues, such as fat salvage, recruiting woman for work, saving paper and rubber, as well as creating overall themes to frame the war for the public. The War Advertising Council did find itself at odds with other governmental information organizations. ”53 The campaigns written by the War Advertising Council raised money, organized resources, and stabilized the wartime production.
Snyder told the council that the next few years were crucial on the world stage. ” To contribute to the country’s new course of internationalism, the council created six advertisements for the United Nations. ”73 The need for selling America and American products overseas increased as wartime alliances gave way to the Cold War. By 1946, the same year that Procter & Gamble introduced Tide laundry detergent, fighting communism had become part of the Advertising Council’s agenda. In February 1946, George Kennan sent his long telegram calling for the containment of communism, and in March 1946, Winston Churchill famously declared that an “iron curtain” had descended.