Skip to content

Advertising in the Age of Persuasion: Building Brand by D. Spring

By D. Spring

In the course of the Nineteen Forties and Nineteen Fifties, American advertisers made themselves very important to enterprise, media, govt, and spiritual institutions.  They estimated an American-led worldwide shopper order supported by way of ads established media the place the emblem took priority over the company that owned it, and advertisements, propaganda, and public family members have been thought of an identical thing.  To aid those rules and confirm that the advertisements remained of worth, they verified relationships with the government and nationwide safety firms, constructing a community and approach for disseminating persuasive details that survives into the twenty-first century. 

Show description

Read or Download Advertising in the Age of Persuasion: Building Brand America, 1941-1961 PDF

Best advertising books

The Essential Brand Book: Over 100 Techniques to Increase Brand Value

This absolutely up-to-date paperback variation of "The crucial model booklet" is a significant other source for an individual eager about model concerns and includes over a hundred company versions and strategies for development model price. The ebook is split into 4 key parts: model conversation, model definition, model fairness, and model method, and describes ideas with applicable case stories.

Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment

This ebook may well switch how you take into consideration advertising. For a few cause whilst i believe advertising i feel males, no longer to any extent further. This ebook has a few invaluable insights into who spends the money and what on, and most significantly how one can get hold of a few of that money.

Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)

In Casting for large principles, Andrew Jaffe, veteran and Director of the Clio Awards, information very important classes at the administration and progress of advertisements organisations. He indicates how the forty-year-old enterprise enterprise version is breaking down as the paintings is turning into marginalized, as consumers in the reduction of advert budgets and rent outdoors advertising and marketing prone and procedure agencies.

Smarter, Faster, Cheaper: Non-Boring, Fluff-Free Strategies for Marketing and Promoting Your Business

Store time and cash in construction, advertising and selling your corporation With large contemporary shifts within the method organisations are equipped, advertised, and monetized, those are "wild west" instances for company. during this new panorama, marketers and small company proprietors even have an side in advertising with no spinning their wheels or going broke.

Additional info for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

Sample text

On November 14, 1941, William L. Batt (director of the Materials Division of the Office of Price Management) urged advertisers to start working for the war effort. ”42 Years later, James Webb Young described the crisis as advertisers “literally on trial for its life,” because “violent attacks were being made upon it in every branch of government—executive, legislative, and judicial. Educators and publicists berated it without mercy—and often without facts. Publications were founded on the boast of freedom from its pernicious influence.

Walter Thompson created a radio allocation plan with the War Advertising Council and the Office of War Information. ” This meant addressing the practical issues, such as fat salvage, recruiting woman for work, saving paper and rubber, as well as creating overall themes to frame the war for the public. The War Advertising Council did find itself at odds with other governmental information organizations. ”53 The campaigns written by the War Advertising Council raised money, organized resources, and stabilized the wartime production.

Snyder told the council that the next few years were crucial on the world stage. ” To contribute to the country’s new course of internationalism, the council created six advertisements for the United Nations. ”73 The need for selling America and American products overseas increased as wartime alliances gave way to the Cold War. By 1946, the same year that Procter & Gamble introduced Tide laundry detergent, fighting communism had become part of the Advertising Council’s agenda. In February 1946, George Kennan sent his long telegram calling for the containment of communism, and in March 1946, Winston Churchill famously declared that an “iron curtain” had descended.

Download PDF sample

Rated 4.39 of 5 – based on 10 votes