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Advertising Cultures: Gender, Commerce, Creativity (Culture, by Sean Nixon

By Sean Nixon

`Nixon's research is an enormous contribution to the cultural sociology of the hot carrier zone execs and their gendered identities.It's value lies in it really is skilful synthesis of certain ethnographic examine and social thought. this can be a surely cutting edge e-book which reopens cultural debate approximately ads and society' - Frank Mort, Professor of Cultural historical past, collage of East London `Advertising Cultures is a lucid, thorough and hugely attractive account of ads creatives that unlocks an important matters for knowing the tradition industries: creativity and gender. It marks an immense new contribution to the cultural research of financial lifestyles' - Don Slater, London university of Economics the industrial and cultural position of the `creative industries' has won a brand new prominence and centrality lately. This new salience is explored right here during the such a lot emblematic inventive undefined: ads. advertisements Cultures additionally marks an important contribution to the examine of gender and of industrial cultures via its detailing of how gender is written into the inventive cultures of ads and into the subjective identities of its key practitioners.

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Extra resources for Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series)

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They delineate four general ideal type kinds of organisation: the commercial bureaucracy, which are large scale, hierarchical organisations within the private sector 23 advertising, cultural intermediaries and cultural analysis 24 with well de®ned job descriptions and formalised mechanisms of control; the cultural bureaucracy, large scale hierarchical organisations in the public sector (they cite the BBC as an example); traditional or charismatic organisations, by which they mean small businesses run by owner-managers, with tacit understandings about the division of labour and weakly formalised structures and ways of working; and network organisations, which are either self-employed individuals or very small companies with little or no formalised control and coordination mechanisms (they cite the example of independent television companies) (ibid: 98±100).

While it wryly acknowledged that `it's almost inevitable that when advertisers start to talk about greater accountability, mutinous mutterings emerge from agency boardrooms and creative departments', it went on, contemporary challenges 42 hand in hand with the recognition of the importance of agencies to commercial success . . If accountability is well managed, each side bene®ts. Agencies can get to grips with client's needs and any renewed attack on margins can be nipped in the bud (Campaign, 3/5/96: 27).

2000). Frank Mort's recent work has been particularly important in developing this approach in relation to the study of `commercial society'. In his book Cultures of Consumption (Mort, 1996), he suggested that the study of the consumer economy might be pro®tably approached through the idea of the `commercial domain'. For Mort, the idea of the `commercial domain' 33 advertising, cultural intermediaries and cultural analysis 34 represented a way of conceptualising a distinct and identi®able ®eld of institutions, moral and intellectual entrepreneurship and related conceptions of personhood that were analogous to the ®eld of the `social' identi®ed by historians like Donzelot and Rose (Donzelot, 1977; Rose, 1991).

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