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Advances in Advertising Research (Vol. V): Extending the by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Advances in ads examine are released through the ecu ads Academy (EAA). This quantity is a compilation of analysis provided on the twelfth overseas convention in advertisements (ICORIA) which was once held in Zagreb (Croatia) in June 2013. The convention amassed one zero five best researchers from 23 nations less than the convention subject “To Boldly Go... Extending the bounds of Advertising”. The booklet presents foreign state of the art learn with 23 articles through well known students from the global ICORIA network.

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