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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF

By Susan Sweeney CA CSP HoF

With thousands of confirmed suggestions, instruments, and strategies, this freshly up to date edition explains tips on how to utilize the newest net 2.0 traits and strategies resembling RSS, blogs, podcasting, and cellular advertising for on-line good fortune. marketers, company advertising managers, small company proprietors, specialists, site owners, members, new media pros, and web site designers will locate this guidebook priceless for constructing on-line strategies. A significant other site presents up to the moment online marketing information and elevated info. From optimizing web pages for se's and incorporating dynamic public kinfolk options to offline advertising and making sure client delight, this handbook is unbeatable for beneficial on-line promotional assets.

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To gain market share, a search engine has to provide better results than its competition. It is for this reason that the search engines are changing and improving their formulas on an ongoing basis. You have to keep up with changes in these formulas, tweak your site accordingly, and resubmit when necessary. The search engines have different algorithms or formulas for their ranking. They have different weighting for the various elements within their formula. They change their formulas over time and they change their ranking over time.

This is enormously important. Make sure that the keywords you use flow naturally within the content of the opening paragraph and relate to the content and purpose of your site. You don’t want the search engines to think you’re trying to cram in words where they don’t fit. Keyword density is the number of times a keyword, or keyword phrase, is used on a Web page, divided by the total number of words on that particular page. Your keyword density should be between 3 percent and 8 percent. If your keyword density is below 3 percent, it is not there often enough to count.

The search engines have different algorithms or formulas for their ranking. They have different weighting for the various elements within their formula. They change their formulas over time and they change their ranking over time. Social media has had an impact on search engine ranking, and we are seeing changes in the search engine formulas to make sure that the appropriate weight is attached to those elements and manipulation of search engine ranking is kept at a minimum. Sound complicated? Let’s get started.

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